Conversion-focused, fast, and SEO-friendly websites built to turn visitors into customers not just to look good in a portfolio.
6–9
Weeks to launch
Standard business site
+47%
Conversion rate lift
Post-redesign average
98
Lighthouse score
Performance target
2x
Organic traffic
Within 6 months of launch
Every design decision is made in service of one goal: turning visitors into customers. Layout, hierarchy, copy placement, and CTA positioning are all tested against conversion data not aesthetic preference.
Google ranks fast websites higher. Users abandon slow ones in under 3 seconds. We build for sub-2s load times, optimised images, lean code, and scores that hold up in real-world conditions not just lab tests.
Structure, URL hierarchy, heading logic, schema markup, and crawlability are built in from the start not retrofitted. A well-architected site gives your SEO programme a permanent advantage.
Over 60% of web traffic is mobile. We design for the smallest screen first and expand up not the other way around. Every interaction, tap target, and layout is tested on real devices.
Strategy brief
We map your business goals, target audience, competitor landscape, and conversion objectives. The brief defines every design and copy decision that follows.
Page wireframes
Low-fidelity wireframes establish layout, information hierarchy, and user flow before a single colour or font is chosen. Structure is decided before aesthetics.
Visual designs
High-fidelity designs in Figma. Every page, every state, every responsive breakpoint. You review and approve before development begins.
Staging site
Built on your chosen platform Next.js, WordPress, Webflow, or Shopify. Clean code, optimised assets, and CMS integration so your team can manage content independently.
Live website
Cross-browser and cross-device testing, performance audit, SEO checklist, and 301 redirect mapping if migrating from an existing site. We launch when it's ready not before.
Strategy brief
We map your business goals, target audience, competitor landscape, and conversion objectives. The brief defines every design and copy decision that follows.
Page wireframes
Low-fidelity wireframes establish layout, information hierarchy, and user flow before a single colour or font is chosen. Structure is decided before aesthetics.
Visual designs
High-fidelity designs in Figma. Every page, every state, every responsive breakpoint. You review and approve before development begins.
Staging site
Built on your chosen platform Next.js, WordPress, Webflow, or Shopify. Clean code, optimised assets, and CMS integration so your team can manage content independently.
Live website
Cross-browser and cross-device testing, performance audit, SEO checklist, and 301 redirect mapping if migrating from an existing site. We launch when it's ready not before.
We recommend the stack that fits your goals, team, and budget. Platform-agnostic we care about what performs.
Frontend
CMS
E-commerce
Performance
Technical SEO is woven into development not added as an afterthought. Every site leaves our studio with schema markup, optimised crawl paths, and clean heading structure.
We build content management systems your marketing team can navigate without a developer. Update copy, swap images, add pages without filing a ticket.
Google Analytics 4, Google Search Console, and conversion tracking are configured before launch. You know how the site is performing from the first visitor.
We don't hand over a site and disappear. Retainer options cover ongoing updates, performance monitoring, and continuous CRO improvements after launch.
Straightforward answers before you commit to anything.
Still have questions?
business@softinfo.techTell us about your project. We'll review it, ask the right questions, and come back with an honest scope, timeline, and investment within 48 hours.
Or email business [at] softinfo [dot] tech