Your Pipeline,Running Itself.
We build marketing automation systems that nurture leads, follow up automatically, and move prospects through your funnel so your team focuses on closing, not chasing.
Impact at a glance
Live dataLead response rate
Automated vs manual follow-up
Time spent on follow-ups
Hours saved per sales rep per week
Lead-to-customer rate
With nurture sequences in place
Churn reduction
Post-purchase onboarding flows
Free automation audit delivered within 48 hours.
An action happens.Your system responds without anyone lifting a finger.
Every workflow starts with a trigger. Everything that follows is automatic, personalised, and tracked.
Lead fills a form
Instant welcome email sent
CRM contact created
Sales rep notified
3-day follow-up queued
Lead goes cold (14 days)
Re-engagement email sent
Behaviour tracked
Sales alerted if opened
Removed if unresponsive
Demo booked
Confirmation email sent
Calendar invite created
Prep resources shared
Post-demo follow-up set
Purchase completed
Receipt & onboarding sent
Upsell sequence starts
Review request at day 7
Loyalty offer at day 30
Six systems we build and manage.
Each one removes a manual task from your team's plate and replaces it with a reliable, tracked process.
Lead Nurture Sequences
Automated email sequences that move prospects from first contact to sales-ready timed around behaviour, not a fixed calendar. Each touchpoint is relevant to where the lead is in the funnel.
CRM Integration & Data Sync
Your marketing tools, CRM, and sales pipeline stay in sync automatically. Lead scores update in real time. Sales teams get notified the moment a lead hits a threshold no manual handoff needed.
Behavioural Triggers
Actions replace schedules. A lead who opens three emails, visits the pricing page, and clicks a case study gets a different follow-up than one who hasn't opened anything in two weeks. Automation that responds to signals.
Onboarding & Retention Flows
Post-purchase sequences that reduce churn, drive product adoption, and increase lifetime value. New customers receive the right information at the right time automatically, without a single manual send.
Re-engagement Campaigns
Dormant leads and lapsed customers don't have to stay that way. Automated re-engagement sequences identify cold contacts and deliver targeted campaigns to bring them back into the funnel.
Reporting & Attribution
Every automated workflow is tracked end-to-end. Open rates, click rates, conversion rates, and revenue attribution reported monthly so you know exactly which sequences are driving results.
We work with the tools you already have.
We don't force a platform change. If your current stack can do what you need, we build on it. If it can't, we'll tell you exactly why and what to move to.
HubSpot
CRM & Marketing
Klaviyo
E-commerce Email
ActiveCampaign
Email & CRM
Mailchimp
Email Marketing
Zapier
Workflow Automation
Make (Integromat)
Advanced Automation
GoHighLevel
Agency / SMB CRM
Salesforce
Enterprise CRM
Questions about marketing automation.
Honest answers no overselling, no jargon.
Still have questions?
business@softinfo.techStop losing leads to slow follow-up.
We'll audit your current follow-up process, identify where leads are dropping off, and map out exactly what to automate first. Free, no commitment, delivered in 48 hours.
- Full audit of your current follow-up process
- Lead drop-off analysis
- Automation priority roadmap
- Platform fit recommendation
- No obligation to proceed